Study the Film and Put in the Work

Even If You’re Not an Athlete

I just had a conversation with a friend. For the most part, we talked about how musicians continue to improve over the span of their careers. We decided that a lot of their improvement comes from going on tour and recording music.

During a tour, bands will travel around the country (and world), playing the same music for countless venues. With this amount of repetition comes a certain level of mastery over the music. Memorization becomes second nature after hundreds, or even thousands of repetitions and focus can be directed towards putting on a better performance.

The other piece to this puzzle is recording music and using it to improve. Athletes are required to watch and analyze film of their past games in order to learn from their mistakes and improve. Musicians can adopt this mindset by recording their music and using it as a learning tool. Once a band records a song to a certain level, they can use it for future reference when performing.

At this point, my friend made a comment that sparked the idea for this article. He said:

“We essentially do the same thing with our businesses. 
We always look back and think how can I improve certain parts for the future.”

I’ve never thought about it in this way, but he’s right. You can take the action of studying film and apply it to building and scaling a business. You just have to tweak the process.

Instead of watching actual film of a game, consider taking a look at past customer interactions. Ideally, you have them documented either in email or another messaging application.

Open the last conversation back up and review it. What were you trying to accomplish? Converting a potential lead into a paying customer? Helping an existing customer with a service-related problem? Whatever it is, identify your goal and analyze the conversation under this lens.

Do this often enough, and I imagine you’ll be surprised with how quickly these interactions will become second nature (while still addressing each human need individually).

No matter what your trying to accomplish, your goal should always be to make every interaction better than the last. After all, Einstein said it best:

“Insanity is doing the same thing over and over again and expecting different results.”

How do you “study the film” in your business? Let me know by leaving a comment below or reaching out on Twitter at @williamfrazr.

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