Don’t Be Afraid of Vulnerability
As a writer, I’ve noticed something very interesting:
People are drawn to writing that shows vulnerability.
That’s right. I’ve had much more engagement from others when I admit I’m simply a human with flaws and imperfections.
If you stop and think about it, this shouldn’t come as a surprise.
After all, people are attracted to honesty.
How many times have you heard the words “honesty” and “refreshing” in the same sentence?
When writing behind your computer, it’s easy to underestimate your audience and forget:
- Your audience is comprised of smart humans fully capable of wading through your bullshit. They can, and will, identify insincerity from a mile away.
- Your audience values confidence through humility. They will accept you’re not an expert, as long as you don’t position yourself as one.
- Your audience isn’t necessarily looking for all of the information you can give. They just want to start by solving a problem they have.
With these things in mind, try and reframe how you approach someone else who may want information you have.
For example, next time you’re writing an article or blog post, consider how you’re feeling at that moment.
Are you stressed out? Unsure of what you’re currently doing? Scared shitless?
Tap into these feelings and use them to connect with others.
As counterintuitive as it may seem to share these emotions, people want them. They need them. They crave them.
They want to know you’re human, just like them.
Are you being vulnerable when sharing with others? Share your thoughts in the comments below or on Twitter at @williamfrazr.
If you found value in this article, please clap 👏 below and share with your friends so others can enjoy!